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Joan Herlong & Associates Sotheby’s International Realty’sThe Furman Group expands

GREENVILLE, S.C.— The Furman Group, the number one team with Joan Herlong & Associates Sotheby’s International Realty, is expanding with the addition of Matt Nocks.

Nocks has been a President’s Circle winner in 2020 and 2021, which signifies he did more than $5 million total sales for Joan Herlong & Associates Sotheby’s International Realty in a calendar year. In addition, he won the Most Improved Award in 2020 for highest increase in sales percentage. A Greenville native, he holds degrees from Mars Hill University, where he also played soccer, and Furman University. He is an expert on market conditions and best practices in real estate.

He joins The Furman Group, which consists of Patrick Furman and Samantha Snyder. The Furman Group was Joan Herlong & Associates Sotheby’s International Realty’s leader in volume in 2020 and 2021. In addition, Patrick Furman was a member of the President’s Circle in 2020 and 2021. Learn more at

“Matt is quick to offer creative solutions; is a fierce advocate for his clients; and given his selfless nature, it is easy to see why he is revered by his community,” Furman said. “Matt embodies the mantra ‘always do the right thing even when no one is looking,’ and it became a natural progression to formalize our partnership with him joining The Furman Group.”

This is a significant step for The Furman Group, said Joan Herlong, CEO and owner Joan Herlong & Associates Sotheby’s International Realty. The Furman Group focuses on new development and helped the second phase of Augusta Row Townhomes sell out in weeks. The Furman Group will be offering the third phase this fall, as well is in early discussions on other new development projects.

“For well over a year, Matt Nocks has been working side by side with Patrick Furman on new developments, including Augusta Row Townhomes,” Herlong said. “They share a tireless work ethic, a commitment to client service, and to creative marketing, which laid an inevitable fast track to expanding the Furman Group. Patrick Furman, Samantha Snyder, and Matt Nocks are top-notch individual associates, which renders their teamwork as a group even stronger.”

About Joan Herlong & Associates Sotheby’s International Realty

Joan Herlong & Associates Sotheby’s International Realty is one of the leading and most trusted names in real estate in the Upstate of South Carolina. First founded by Owner/CEO Joan Herlong as Realty in 2011, the firm has since handled thousands of properties in the Greenville and Upstate area. In 2017, the company affiliated with Sotheby’s International Realty, becoming Joan Herlong & Associates Sotheby’s International Realty. The company has more than tripled in agent count and production volume since that time. Learn more at  

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.


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